Known for the sophistication and elegance of his designs, Pierre Balmain described the art of dressmaking as "the architecture of movement." The fashion house of Balmain opened in 1945. Initially it showcased long bell-shaped skirts with small waists – a post-war style that was popularised in 1947 as Dior's New Look. The first collection was showcased in Vogue in the November issue and the reviewer's reaction was that Balmain delivered: "beautiful clothes that you really want to wear." Balmain was active in promoting himself internationally from the early days – touring Australia in 1947 and designing a line to be produced in the country. He expanded operations to the United States in 1951, selling ready-to-wear clothes that earned him a prestigious Neiman Marcus Fashion Award in 1955. His many famous clients included Marlene Dietrich Katharine Hepburn, and Queen Sirikit of Thailand.