Advertising poster for the legendary fur brand, Blackglama, featuring the great soprano adorned in a sumptuous mink coat, ca. 1970.  Along the upper margin is the brand's long running campaign tagline, "What becomes a legend most?".  Callas was one of the many celebrities to appear in Blackglama's advertisements over the course of 40 years.  In fine condition.  28 x 22 (68 x 56cm),  framed to an overall size of 30 x 24 (75 x 62cm)

Trademarked by the American Legend Cooperative, "Blackglama's iconic status emerged through one of the most successful advertising campaigns in history, one that effectively harnessed star power to deliver a clear and focused message about the quality and desirability of their product. Each year consumers waited with great anticipation to learn of the new Blackglama Legend, and the combination of extraordinary star power and breathtakingly beautiful photography year after year never disappointed. In fact, the black and white prints of the ad campaign have become collectibles and the case study of this campaign still remains in many advertising text books." (fur.org)