Thirty years after the release of ‘In Utero,’ T-shirts commemorating the album are highly prized. The most iconic band of the 1990s—one that openly rejected the commodification of rock—is now one of the biggest brands in the vintage industry. The founder and co-owner of the music merchandise company Tannis Root, Mooney came up with the “Heart-Shaped Box” shirt in 1993. “It’s the most culturally significant vintage shirt in the community,” says Joe LaMonica, co-owner of Faded, a vintage clothing collective that just staged its second annual convention. “I think it actually even translates over to the masses. Not my father, but young kids who see that shirt will recognize it, as opposed to an old shirt from a Nirvana limited run that they only printed 150 of.” See https://www.theringer.com/music/2023/9/21/23882927/nirvana-vintage-t-shirts-heart-shaped-box-in-utero .