Victorian Era Tailors' Trade Cards, ca. 1890s Lithograph on paper, various sizes & formats (4)
Victorian Era Tailors' Trade Cards, ca. 1890s
Lithograph on paper, various sizes & formats (4)
A group of 4 interesting original trade cards advertising the services of tailors. Two cards advertising Nicoll the Tailor of New York show an amusing scene of a soldier firing the cork of an oversized champagne bottle at a man in a fez and two similar soldiers exchanging greetings on the street; a card advertising Gemmill, Burnham & Co. of Hartford shows an organ-grinder with his monkey; a card advertising Conrad Schirra of Buffalo depicts a young woman holding a sprig of flowers. In very fine condition overall. 3.75 x 2.5 inches (9.7 x 6.4 cm) and 3.25 x 5 inches (8.3 x 12.8 cm).
Trade cards originated in England in the 1700s with tradesmen advertising their wares. But the advent of lithography in the 1870s made it possible to mass-produce them in color, leading to a golden age from 1876 to the early 1900s when halftone printed newspaper and magazine ads became more economical.